NOTE: EASE Projects and Partnerships, LLC dba The EASE Association Inc. adheres to the same Privacy Policy, as restated herein. All references to The EASE Association throughout this policy shall include The EASE Association LLC.

1. Overview

The EASE Association (“The EASE Association,” “we,” “us,” and “our”) respects your

privacy and is committed to protecting it through compliance with this Privacy Policy

(“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal

Information when you visit our website at www.easeassociation.com or otherwise use the

Platform as described further in the Terms of Service, and that you may provide in electronic

messages to The EASE Association.

Please read this Privacy Policy to understand our policies and practices regarding your

Personal Information and how we will handle it. If you do not agree with our policies and

practices, do not use the Platform. By accessing or using the Platform, you agree and

consent to this Privacy Policy.

The EASE Association may change this Privacy Policy at any time, at its discretion.

Your continued use of the Platform after we make changes is deemed to be acceptance of

and consent to those changes, so please check the Privacy Policy periodically for updates.

This Privacy Policy is subject to and governed by the The EASE Association the Terms of

Service. The Services are part of the Platform and are described further in the Terms of

Service.

2. The Types of Information That The EASE Association Collects About You and How

The EASE Association Collects Information About You.

The EASE Association may collect two types of information from you when you visit the

Platform: Personal Information and Non-Personal Information (collectively “Information”).

● “Personal Information” refers to data by which you may be personally identified, such

as name, email address, employer, job title and department, and telephone number.

● “Non-Personal Information” means data that is about you, but does not identify you

specifically. If you do nothing during your visit to our Platform but browse, read

pages, or view content, we will gather and store Information about your visit that

does not identify you personally.

We collect Information:

● Directly from you when you provide it to us. When you subscribe to a newsletter,

create an account, make a purchase or request information from The EASE

Association, we will ask for things like your name, contact, billing, shipping and

communication information, and account ID or credentials in order to fulfill your

request. If you set up an appointment with us through the Platform, attend a trade

show or event, or otherwise contact us, you may also voluntarily provide similar

information. If you submit any Personal Information about other people to us or to

our service providers, you are responsible for making sure that you have the

authority to do so and to allow us to use their Personal Information in accordance

with this Privacy Policy (for example, by You asking for their consent).

● From third parties. We obtain information through partners, vendors, suppliers and

other third parties. The parties from whom we obtain information are typically

corporate enterprises (although some may also be educational or public enterprises)

and they may be located in any of the locations in which we do business. These

enterprises largely fall into the following categories: Advertising and marketing

companies, data set and information vendors, public database providers, social

media platforms, partners, providers of products or services, hosts or vendors at

events or trade shows, research partners, or enterprises that use The EASE

Association Services. We take steps to confirm that information we receive from

these third parties has been collected with your consent or that these parties are

otherwise legally permitted to disclose your Personal Information to us.

● We might also obtain information through a partner, or co-create datasets with a

partner, as part of our business operations. This kind of data is used for work like

improving the Platform and other The EASE Association Services, enhancing

existing products and developing new capabilities and features. In some cases we

combine Personal Information about individuals that we receive from multiple

sources, including directly collected from you or through your use of the Platform.

● Automatically as you navigate through the Platform or during the time in which

you utilize our Services. We collect information about how you interact with the

Platform through the use of cookies, pixel tags, and similar technologies. Please

view our separate Cookies Policy for more information on our use of cookies and

similar technologies, how you can manage cookies and how we respond to Do Not

Track signals.

3. How The EASE Association Uses Personal Information It Collects About You and

the Purposes for the Collection and Use.

We use Personal Information that we collect about you or that you provide to us for the

following purposes:

● For Functionality and Development of the Platform and The EASE Association

Services. We use information to provide, offer, and personalize the Platform and

other The EASE Association Services provided to you. Some information, like your

IP address, is used to communicate with your device to provide network connectivity,

measure usage levels of the Platform, diagnose server problems and provide

security features. Other business purposes that depend on use of your information

include data analysis related to testing, modifying, improving or developing new

products, services and technologies, and to identify trends. Some Platform features

may leverage artificial intelligence tools to enhance performance capabilities. We do

NOT retain Personal Information to develop, improve, or train generalized artificial

intelligence or machine learning models, including user data provided via third party

APIs, including but not limited to Google Workspace APIs. The EASE Association’s

use and transfer to any other app of information received from Google APIs will

adhere to Google API Services User Data Policy, including the Limited Use

requirements. We use cookies to make our websites and the Platform operate, work

more efficiently, and provide analytic information. Technologies similar to cookies,

such as pixel tags are also used in connection with the Platform. For more

information on our use of cookies, please read our Cookies Policy.

● For Customer Support, Platform Updating and Reporting. The Platform may use

information to provide The EASE Association with updates and reports, and to check

that the Platform is working properly. Update functions may automatically check

your system to see whether files need to be refreshed, updated, or modernized, in

order to provide you with the up-to-date security, versions, features, options and

controls associated with your systems or devices. We rely on information to analyze

performance and improve and maintain the Platform. We also rely on Personal

Information you provide to us to provide you with customer support for the Platform

and other The EASE Association Services, and to verify eligibility for promotional

offers.

● For Business Operations. We use information to operate our business; for

example, to perform accounting, auditing, billing, reconciliation, and collection

activities. Other business purposes that depend on use of your Personal Information

include crime or fraud monitoring and prevention, protecting our legal rights, and

performing contractual obligations. We also use Personal Information to contact you

to advertise, market and sell The EASE Association Services in accordance with

your communications preferences.

● To Communicate. We use contact information to send messages; to provide The

EASE Association Services; to respond to customer service requests; to provide

alerts such as security updates or changes in our policies or about subscriptions that

are ending; and to send marketing or informational materials like newsletters or white

papers, in accordance with your communication preferences. We occasionally

conduct surveys, or do focused research or studies which may require you to

voluntarily share Personal Information in order to participate. These activities

typically have additional notices that provide more information about the use of your

Personal Information and to which you may be asked to consent.

● For Advertising and Marketing. We may use Personal Information collected from

you, combined with information about what advertisements you viewed and other

information we collect, to enable us to provide personalized content and to study the

effectiveness of advertising and marketing campaigns. You may choose whether to

allow or deny uses or sharing of your device’s location by changing your device

settings, but if you choose to deny such uses or sharing, we may not be able to

provide you with certain personalized The EASE Association Services and content

on the Platform.

● For Statistical Purposes to Improve the Platform. We may compile Platform

statistics into traffic reports, which help The EASE Association understand,

anticipate, and respond to user needs. If we learn, for example, of heightened

interest in certain aspects of the The EASE Association Platform, we are likely to

highlight that information on the Platform home page. This Information helps us

create a better overall experience for Platform users.

LEGAL BASIS FOR OUR USE (APPLICABLE ONLY TO EEA AND UNITED KINGDOM

VISITORS): If you are in the European Economic Area or the United Kingdom, our legal

basis for collecting and using the Personal Information described above will depend on the

Personal Information concerned and the specific context in which we collect it.

However, we will collect Personal Information from you only where we have your consent to

do so, where we need the Personal Information to perform a contract with you, where we

have a legal obligation to do so, or where the processing is in our legitimate interests (such

as processing for administrative purposes, direct marketing, product development or

improvement, preventing fraud or criminal acts and in support of information security) and

not overridden by your data protection interests or fundamental rights and freedoms.

If we ask you to provide Personal Information to comply with a legal requirement or to

perform a contract with you, we will make this clear at the time of collection. We will also tell

you whether the requirement for that information is mandatory and explain any

consequences to you if you do not provide the information.

Similarly, if we collect and use your Personal Information based on our legitimate interests

(or those of any third party), we will take reasonable steps to provide clear notice and

describe our legitimate interests.

The EASE Association is the Data Controller of all Personal Information collected through

the Platform in the EEA and the United Kingdom, except with respect to the Services

(where The EASE Association is the Data Processor) or where a supplemental Privacy

Policy says otherwise. The contact details for The EASE Association are set out in the

"HOW TO CONTACT US” section.

If you have questions about or need further information concerning the legal basis on which

we collect and use your Personal Information for any specific processing activity, please

contact us using the contact details provided under the “HOW TO CONTACT US” Section

below.

RETENTION OF YOUR PERSONAL INFORMATION: We will only retain your Personal

Information for as long as reasonably necessary to fulfill the purposes we collected it for,

including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting

requirements and for other purposes described in this Privacy Policy. We may retain your

Personal Information for a longer period in the event of a complaint or if we reasonably

believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for Personal Information, we consider the

amount, nature and sensitivity of the Personal Information, the potential risk of harm from

unauthorized use or disclosure of your Personal Information, the purposes for which we

process your Personal Information and whether we can achieve those purposes through

other means, and the applicable legal, regulatory, tax, accounting or other requirements. In

some circumstances you can ask us to delete your data: see “YOUR LEGAL RIGHTS”

below for further information. And in some circumstances we will anonymize your Personal

Information (so that it can no longer be associated with you) for research or statistical

purposes, in which case we may use this information indefinitely without further notice to

you.

4. How The EASE Association Protects Your Information

The Platform is designed to provide reasonable and appropriate administrative, technical

and organizational security measures to protect your Personal Information against risks

such as temporary or permanent loss, destruction, and unauthorized or unlawful access,

alteration, use or disclosure. We require our suppliers and vendors to apply similar

protections when they access or use Personal Information that we share with them. Users

of the Platform must also do their part in protecting the data, systems, networks, and

service they are utilizing. No technology, data transmission or system can be guaranteed to

be 100% secure. If you have reason to believe that your interaction with us is no longer

secure (for example, if you feel that your password to any The EASE Association account

has been compromised), please immediately notify us by contacting us using the

instructions in the “HOW TO CONTACT US” section below.

5. When The EASE Association Shares Your Information

We work through our affiliates to provide the Platform and other The EASE Association

Services. We also work with authorized suppliers and business partners. When we share

your Personal Information with these companies, we put in place appropriate measures to

limit the use of your information only for legal and authorized purposes that are consistent

with this Privacy Policy, as well as appropriate confidentiality and security measures.

We also share information with third parties for advertising and marketing; when required by

law or to respond to legal process; to protect our customers; to protect lives; to maintain the

security of the Platform; and to protect our legal rights. We may disclose Personal

Information that we collect or you provide as described in this Privacy Policy:

● With Affiliates and Subsidiaries. For purposes limited to and consistent with this

Privacy Policy.

● With Suppliers. Our authorized vendors and suppliers may require Personal

Information to provide services we have contracted for, such as product delivery,

website hosting, data analysis, IT services, auditing, or customer service. We use a

wide variety of software and tools at The EASE Association, and we process

Personal Information using these tools as a regular course of business. Our

contracts with suppliers and vendors include provisions to protect your Personal

Information and limit its use.

● With Partners. We occasionally have relationships with third parties that are not

suppliers or vendors but are working with us to offer certain opportunities such as

marketing and similar promotions, to enable joint products or research studies, or to

facilitate services on the Platform. In these cases, additional terms or Privacy

Policies may be provided. For third parties or uses not described in this Privacy

Policy, we share your information only with a lawful basis to do so.

● For Advertising and Marketing. We share your information with our third-party

company partners to prepare and deliver advertising and marketing content, to

provide content services and to enable them to provide you with more personalized

ads and to study the effectiveness of our campaigns.

In particular, we use third-party companies to communicate regarding goods and

services that may be of interest to you, in accordance with your preferences. You

may receive this content by a variety of means such as email, phone or when you

access and use the Platform or other The EASE Association Services, and other

websites. Content may be based on information obtained, for example, through prior

purchases or transactions, through your device’s physical location, through

information about what advertisements and content you have viewed, or through

cookies and similar technologies relating to your access to and use of the Platform

and other websites. Please read our Cookies Policy for more information. You can

choose whether to allow or deny uses and/or sharing of your device’s location by

changing your device settings, but if you choose to deny such uses or sharing, our

partners may not be able to provide you with the applicable Platform Services and

content.

● For Connections to Social Networks and Third Party Services. Where you are

using our Services and have chosen to connect your social networks profiles to the

The EASE Association Services, or if you authorize a third party service to access

your account, you are agreeing to provide information about you to the social

networks and the third party services under their respective terms and privacy

policies. For example, if you choose to connect your YouTube account to The EASE

Association Services, this connection uses YouTube’s API services, and the Google

Privacy Policy (located here) will apply to you. If you have authorized us to access

your information via the YouTube API services, in addition to our normal procedure

for deleting stored data, you may revoke our access to your data via the Google

security settings page, located here.

● Sales, Mergers & Acquisitions. We may disclose Personal Information as part of a

contemplated or actual corporate transaction such as a reorganization, merger, sale,

joint venture, assignment, transfer or other disposition of all or any portion of our

business, assets or stock (including in connection with any bankruptcy or similar

proceedings).

● With Your Consent. The EASE Association may disclose your Personal Information

to any other person or entity where you consent to the disclosure. For information

about how to decline our advertising and marketing, please see the section entitled

"Your Choices & Rights" below.

● We do NOT share your phone number or opt-in consent with third parties unless

we’ve received your express written consent to do so.

We also share non-personally identifiable information, such as anonymized or aggregated

information, with suppliers for purposes such as analysis, identifying trends in the areas of

our products and to help research and develop new The EASE Association Services.

The EASE Association does not sell any of your Personal Information for monetary

compensation.

6. Information From Children

We do not knowingly collect, use, or disclose Information from children under 16. If we

learn that we have collected the Personal Information of a child under 16—or the equivalent

minimum age depending on the jurisdiction, such as 13 in the United States per the

Children’s Online Privacy Protection Act—we will take steps to delete the information as

soon as possible. If you are under 16, do not provide any Information about yourself to The

EASE Association, including your name, address, telephone number or email address. If

you become aware that Information of a child under 16 years of age has been provided,

please use one of the methods provided under the “HOW TO CONTACT US” section below.

7. Links to Other Websites and Services

We are not responsible for the practices employed by websites or services linked to or from

the Platform, including the information or content contained therein. This Privacy Policy

does not address, and we are not responsible for, the policies and practices of third parties

or other organizations that are not operating on The EASE Association's behalf, including

policies and practices related to privacy and security, data collection, processing, use,

storage, and disclosure. This includes: (a) any third party operating any site or service to

which the Platform links – the inclusion of a link on the Platform does not imply

endorsement of the linked site or service by us or by our affiliates; or (b) any app developer,

app provider, social media platform provider, operating system provider, wireless service

provider or device manufacturer (such as Facebook, Apple, Google, Microsoft, LinkedIn,

etc.) - including any Personal Information you disclose to other organizations through or in

connection with the Platform or other The EASE Association Services.

8. Do Not Track

Some browsers incorporate a "Do Not Track" (“DNT”) feature that, when turned on, signals

to websites and online services that you do not want to be tracked. At this time, the

Platform does not respond to DNT signals.

9. YOUR LEGAL RIGHTS

The EASE Association respects your rights in how your Personal Information is used and

shared. Depending on where you live, you may have rights to request access or corrections

to your personal data and make choices about the kinds of marketing materials you receive

(or choose not to receive marketing from The EASE Association at all). See below for more

information, depending on your location.

10. European Privacy Rights

If you are in Europe, you may have additional rights under the GDPR, the UK GDPR, or

nFADP. Additional choices and rights may be available to you depending on which The

EASE Association Services you use.

● Access, Correction to or Deletion of Your Information. If you would like to correct

or update your Personal Information, or to request access to or deletion of your

Personal Information, you may contact us by visiting the Platform or by using the

contact details provided under the “HOW TO CONTACT US” section below. If you

request a change to or deletion of your Personal Information, please note that we

may still need to retain certain information for recordkeeping purposes, and/or to

complete any transactions that you began prior to requesting such change or

deletion (e.g., when you make a purchase or enter a promotion, you may not be able

to change or delete the Personal Information provided until after the completion of

such purchase or promotion). Some of your information may also remain within our

systems and other records where necessary for compliance with applicable law.

● At your request and where the law requires us to do so, we will confirm what

Personal Information we hold about you. You may also have a legal right to obtain a

copy of your Personal Information. You can make such a request by making a

written request in one of the ways described in the “HOW TO CONTACT US” section

below. We may charge a processing fee for this service where permitted by law and

we will require evidence of your identity before fulfilling your request.

● Data Privacy Rights Specific to Individuals in the European Economic Area,

the United Kingdom, and Switzerland. You can object to processing of your

Personal Information, ask us to restrict processing of your Personal Information, or

request portability of your Personal Information. You can exercise these rights by

making a written request in one of the ways described in the “HOW TO CONTACT

US” section below.

Similarly, if we have collected your Personal Information with your consent, you can

withdraw your consent at any time. Withdrawing your consent will not affect (1) the

lawfulness of any processing we conducted prior to your withdrawal, or (2)

processing your Personal Information under other legal bases.

If you believe we are using your Personal Information in a way that is inconsistent

with this Privacy Policy or for more information about your rights, contact your local

data protection authority. Additionally, under the EU-U.S. DPF, the UK Extension to

the EU-U.S. DPF, and/or the Swiss-U.S. DPF, you may contact JAMS Mediation,

Arbitration, and ADR Services

(https://www.jamsadr.com/eu-us-data-privacy-framework) to address complaints and

provide appropriate recourse free of charge to you. Under certain conditions, you

may invoke binding arbitration.

● Advertising and Marketing Choices. We give you many choices regarding our use

and disclosure of your Personal Information for advertising and marketing purposes.

You may access or update your contact details and modify your communication

preferences by using one of the methods provided under the “HOW TO CONTACT

US” section below. Please also note that if you choose not to receive marketing

communications from us, we may still send you communications related to your

products or the Platform, such as information about a security update, service issue

or product delivery. Some advertising content is delivered through the Platform’s use

of cookies and similar technologies. Our Cookies Policy includes more information

on The EASE Association’s use of such technologies for advertising and other

purposes.

11. International Compliance

The EASE Association is a global company with its headquarters in the United States. As

such, we may transfer your Personal Information between the United States and our

affiliates and business partners in other countries. We may also transfer your Personal

Information to our third party service providers, who may be located in a different country to

you.

The EASE Association transfers information internationally in order to operate efficiently, to

improve performance, and to create redundancies to protect information in the event of an

outage or other problem. In so doing, we will process your Personal Information in a way

that meets the commitments of this Privacy Policy and complies with the law wherever we

transfer it.

Whenever The EASE Association transfers Personal Information beyond the country of

origin, we will do so in accordance with applicable laws. For Personal Information

originating in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland

that is transferred to a The EASE Association entity outside the EEA, UK, or Switzerland,

The EASE Association participates in the EU-U.S. Data Privacy Framework (EU-U.S. DPF)

and, as applicable, the UK extension to the EU-U.S. DPF, and/or the Swiss-U.S. Data

Privacy Framework (Swiss-U.S. DPF). The EASE Association commits to the DPF

Principles and, as needed, will take additional steps to provide appropriate safeguards for

the Personal Information we transfer. The Federal Trade Commission has jurisdiction over

The EASE Association’s compliance with the EU-U.S. DPF, the UK Extension to the

EU-U.S. DPF, and the Swiss-U.S. DPF). The EASE Association may be required to

disclose Personal Information in response to lawful requests by public authorities, including

to meet national security or law enforcement requirements. The EASE Association is liable

in cases of onward transfers to third parties.

12. Data Privacy Framework

The EASE Association Inc. and The EASE Association LLC comply with the EU-U.S. Data

Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the

Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department

of Commerce. The EASE Association has certified to the U.S. Department of Commerce

that The EASE Association and The EASE Association adhere to the EU-U.S. Data Privacy

Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal

data received from the European Union in reliance on the EU-U.S. DPF and from the United

Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. The EASE

Association has certified to the U.S. Department of Commerce that The EASE Association

and The EASE Association adhere to the Swiss-U.S. Data Privacy Framework Principles

(Swiss-U.S. DPF Principles) with regard to the processing of personal data received from

Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in

this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles,

the Principles shall govern. To learn more about the Data Privacy Framework (DPF)

program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

13. California Privacy Rights

This section is addressed to California residents only and provides more information about

your rights under the California Consumer Privacy Act or “CCPA” (California Civil Code

Section 1798.100 et seq.), as amended. Subject to certain exceptions, the CCPA grants to

California residents the rights to: be notified about the collection, use, disclosure, sale or

sharing of their Personal Information; request access to, deletion of, or correction of their

Personal Information; request to opt out of the “sale” or “sharing” of Personal Information

(where such information is sold or shared); limit the use or disclosure of Sensitive Personal

Information (as defined under CCPA); and to not be discriminated against for exercising

such rights.

The EASE Association does not sell your Personal Information. If you wish to exercise your

right to opt-out of The EASE Association using your Personal Information for

cross-contextual targeted advertising purposes (called “sharing” under the CCPA), you may

do so by using the details in the “HOW TO CONTACT US” section or the appropriate

withdrawal mechanism provided to you on the Platform.

You can request access to, correction of or deletion of your Personal Information by using

the details in the “HOW TO CONTACT US” section. If you request a deletion of your

Personal Information, please note that The EASE Association may still need to retain

certain information for recordkeeping purposes, to complete any transactions that you

began prior to requesting such deletion, to comply with applicable law, or for other purposes

permitted by CCPA. If you submit a request to exercise rights under CCPA, The EASE

Association will ask you to provide certain information to verify your identity. This

information will depend on your prior interactions with The EASE Association and the

sensitivity of Personal Information at issue. If The EASE Association denies your request,

we will explain why.

You can designate an authorized agent to make a request under the CCPA on your behalf

in certain circumstances. If you use an authorized agent for this purpose, The EASE

Association may ask you to verify your identity or that you provided the authorized agent

signed permission to submit a request under the CCPA. If you provide an authorized agent

with power of attorney pursuant to Probate Code sections 4000 to 4465, it may not be

necessary to perform these steps and The EASE Association will respond to any request

from such authorized agent in accordance with the CCPA.

The Privacy Policy describes the categories of Personal Information that The EASE

Association collects and how The EASE Association uses such Personal Information. If The

EASE Association collects Sensitive Personal Information, we limit our use of the Sensitive

Personal Information to uses: (1) you have authorized, (2) that are required to fulfill your

requests for goods or services, or (3) that are otherwise allowed by the CCPA or required by

other laws or regulations.

The categories of Personal Information collected, disclosed, and sold from California

residents over the preceding 12 months and The EASE Association applicable retention

periods include: